From the look and feel of this Ventev Charge cable, especially its braided looking wrap, you can tell that it's premium. It definitely set my expectation that it was going to perform better than any USB / USB Type C cable I've tried yet. The add on of the very thoughtful cable hook and loop confirmed, in my mind, this cable's superiority. I'm a heavy user of my smartphone. Power / charge management has become routine. The time to recharge and the time to reach full capacity has become almost instinctual. I don't use the phone while it's charging so that it gets to 100% as fast as possible. My expectation was that the Ventev would shave some minutes off charging time. Unfortunately, after doing comparisons over the last two weeks, I have to report that the Ventev cable doesn't charge my smartphone any faster than the time it takes with my Belkin USB / USB C cable, which is rated as having 3a charging output and 480 Mbps data transfer speed. Most of my stuff auto syncs via wifi, so I don't use a cable much to transfer data. In a very unscientific experiment using each cable, I connected my phone and laptop and transferred a 1G file of pics. Neither was proved to be faster than the other. Charge and transferring times were ruled out as reasons to pay the premium price of the Ventev cable. (The Ventev is more than fifty percent more than the price of what I paid for the Belkin). If you look at cable prices, the Belkin is priced higher than many. I chose it because I've used cheaper cables and they seem to fail quicker. In fact, I haven't had a cable yet that hasn't had deteriorating performance. It's because cables get a lot of use and often develop unseen, internal damage over time. If buying the Ventev cable would mean I wouldn't have to replace it as soon, then it could actually be the one that's value priced. (If cable V costs $24 and performs at 100% for a full year and cable B costs $18 dollars and needs to be replaced after 6 months, then cable A is obviously the less expensive to use over time.) There's not a way for me to know right now. I will say that the Ventev feels more flexible. It's woven or braided looking wrap appears to be less likely to get crimped. For now, I will rate the Ventev cable 4 stars (it would have been 5 if it charged faster) and recommend it over others for its aesthetic appeal and my conclusion that it should perform at 100% longer. Time will tell. If it proves to not be so, I'll return as soon as I know and adjust the stars to 3.